Reach thousands.
Stay compliant.
WOCOM365 Promotional SMS lets you run offers, launches and re-engagement campaigns at scale — automatically DND-compliant, TRAI time-window aware, with audience segmentation, click tracking and real-time campaign analytics built in.
Marketing SMS, sent the way regulation actually requires
Promotional SMS is marketing content — offers, discounts, product launches, event announcements — sent to build awareness or drive a sale, as distinct from the service-related transactional SMS a customer needs to complete an action they've already started. Because it's unsolicited by nature, it comes with real regulatory guardrails in India.
Promotional messages can only reach numbers that are not registered on the National DND registry, or numbers that have explicitly opted in to receive such communication, and TRAI restricts sending to a permitted daily window, generally 9 AM to 9 PM. Sender IDs and templates also require DLT registration, the same framework that governs transactional SMS.
WOCOM365 handles every one of those requirements automatically — scrubbing lists against the DND registry, holding sends inside the permitted window, and validating templates against your registered DLT entries — so your team can focus on the campaign itself rather than the compliance checklist behind it.
One channel, three campaign types that drive revenue
Run all three from the same segmented lists and reporting dashboard.
Offers & Discounts
Flash sales, festive promotions and limited-time discounts, sent to the right segment at the moment they'll act.
Launches & Announcements
New product drops, store openings and service updates, announced to your full base or a targeted segment.
Re-Engagement & Win-Back
Bring lapsed customers back with a targeted offer, timed to their past behaviour or purchase cycle.
From audience list to campaign report, without the manual checks
Compliance runs in the background so your team can focus on the message.
Build & segment your list
Import contacts and segment by location, behaviour or any attribute that matters to the campaign.
Design your template
Create your message against a DLT-approved template, with a trackable short link if needed.
Send within compliance
Lists are DND-scrubbed and sends held within the permitted 9 AM–9 PM window automatically.
Track performance live
Delivery, clicks and segment-level performance appear on your real-time dashboard.
Built for campaigns that need reach and reporting, together
Automatic DND Compliance
Every send is scrubbed against the National DND registry before it goes out, with no manual list-checking.
Time-Window Enforcement
Campaigns are automatically held within TRAI's permitted 9 AM–9 PM sending window.
Audience Segmentation
Target campaigns by location, purchase history, engagement level or any custom attribute.
Click & Link Tracking
Trackable short links show exactly who clicked, when, and from which campaign or segment.
A/B Template Testing
Test different message variants against a sample of your list before scaling to the full audience.
Real-Time Campaign Dashboard
Watch delivery, clicks and conversions update live as a campaign runs, not after it's finished.
Reach at a cost per contact nothing else matches
Compliance built into the send, not bolted on after
Running promotional campaigns manually means someone has to remember the DND list, the sending window and the DLT template rules, every single time. WOCOM365 enforces all three automatically on every send, so a campaign that looks compliant on day one stays compliant on day one hundred.
- DND scrubbing on every list, every time
- Sending window enforced without manual scheduling
- DLT template validation before a message ever sends
The lowest cost per contact of any outbound channel
Compared to voice calling or even WhatsApp campaigns, promotional SMS remains one of the most cost-efficient ways to reach a large audience at once, with delivery measured in seconds rather than the hours a manual call list would take. For time-boxed offers, that combination of speed and cost is hard to beat.
- Lower cost per contact than voice or app-based channels
- Delivered in seconds, ideal for time-boxed offers
- No app or data connection required to receive it
Anywhere an offer needs to reach a lot of people, fast
From a festive sale to a project launch, promotional SMS earns its place wherever timing and reach both matter.
Retail & FMCG
E-Commerce
Real Estate
BFSI
Education
Works with the tools your team already uses
Sync segments and campaign performance straight into your CRM and engagement stack.
- Audience sync from CRM lists
- Click & conversion data pushed back to records
- API & webhook support for custom stacks
SMS, email and social ads, side by side
Each channel has its place — SMS wins on speed, open rate and cost per reach.
| Capability | Email Marketing | Social Media Ads | Promotional SMS |
|---|---|---|---|
| Typical open / view rate | ~20% | Impression-based | ~90%+ |
| Speed of delivery | Minutes | Instant | Seconds |
| Cost per contact reached | Low | Variable, often high | Low |
| No app or account needed | Needs email access | Needs platform account | Yes |
| Works without data connectivity | No | No | Yes |
| Regulatory complexity | Consent-based | Platform policy | DND + DLT managed for you |
Campaigns that reached everyone, on time, in the rules
Retail & FMCG A retail chain ran a festive flash sale to its full opted-in base in minutes +
A same-day flash sale reached the entire eligible customer list within minutes of going live, with trackable links showing exactly which stores and segments converted best.
Real Estate A developer announced a project launch to a segmented buyer list +
A new project launch was announced to a segment of prior enquirers in nearby localities, with a trackable link driving traffic straight to the project microsite.
E-Commerce An online retailer ran a win-back campaign for lapsed customers +
Customers who hadn't purchased in 90 days received a targeted win-back offer, automatically excluding anyone on the DND registry and holding the send within the permitted window.
What businesses say
"Our festive flash sale reached the entire eligible list within minutes, and we never had to think about DND or the sending window ourselves."
"Segmented SMS drove more site-visit bookings for our project launch than any other channel we tried, at a fraction of the cost."
"Win-back campaigns that used to take our team a full day to check and send now go out compliantly in a few clicks."
Frequently asked questions
What is promotional SMS and who can it be sent to?
Promotional SMS is marketing content such as offers, discounts and announcements sent to promote a product or service. In India, it can only be sent to numbers not registered on the National DND registry, or to numbers that have explicitly opted in to receive such messages, and WOCOM365 scrubs every list automatically before sending.
What time windows apply to promotional SMS in India?
TRAI regulations restrict promotional SMS to a permitted daily window, generally 9 AM to 9 PM. WOCOM365 automatically schedules and holds promotional sends within this window, so campaigns stay compliant without manual tracking.
How is promotional SMS different from transactional SMS?
Promotional SMS carries marketing content and can only reach non-DND or opted-in numbers within permitted time windows. Transactional SMS carries service-related information like OTPs and order updates, is exempt from DND for active-relationship customers, and can be sent at any time on a higher-priority route.
Can I track clicks and engagement on promotional SMS campaigns?
Yes. WOCOM365 provides trackable short links, click analytics, delivery and read-adjacent engagement data, and campaign-level reporting so you can see exactly which messages and audience segments perform best.
Can I segment my audience for different promotional campaigns?
Yes. You can segment contact lists by location, purchase history, engagement level or any custom attribute, and target each segment with a different message, offer or send time.
Does promotional SMS need DLT registration like transactional SMS?
Yes. Promotional sender IDs and message templates also need to be registered and approved under TRAI's DLT framework before sending, and WOCOM365 manages this registration process as part of onboarding.
Ready to reach thousands, compliantly, in minutes?
Talk to a WOCOM365 specialist and launch your first promotional SMS campaign this week.