Consumer Goods & FMCG Communication

Book more trade orders.
Never lose a retailer to a missed call.

WOCOM365 helps FMCG and consumer goods brands, distributors and retail networks capture trade orders instantly, automate scheme and delivery updates, and keep retailers and consumers informed over Voice, WhatsApp, SMS, RCS and AI — from first order to repeat purchase.

DMS & CRM ready Multi-region scale API-first
100M+
Voice connections monthly
100M+
Messages delivered monthly
98.05%
Platform uptime
100+
Enterprise customers
The Challenge

FMCG trade moves fast. Most communication tools don't.

Orders and queries come in from thousands of retailers at once — and every minute of delay costs a sale.

Retail team overwhelmed by customer and order communication in a supermarket

Slow order confirmation

Retailer orders sit in a queue while stock moves to a competing brand instead.

Busy supermarket counter with multiple missed retailer calls

Missed calls, missed sales

Distributor helplines can't always answer — retailer calls go unattended during peak hours.

Stressed shopper waiting in a busy supermarket environment

Scattered across channels

Calls, WhatsApp, SMS and field-sales apps live in different tools with no shared history.

How WOCOM365 Helps

Built for every stage of the trade and consumer journey

From the first order to repeat purchase, WOCOM365 keeps every conversation moving.

Instant Order Routing

Retailer and distributor calls are routed to the right depot or trade support team via IVR and click-to-call, in seconds — not hours.

Schemes & Price Lists on WhatsApp

Send trade schemes, price lists and order confirmations straight into a retailer's WhatsApp, with delivery and read receipts.

Automated Dispatch & Payment Reminders

Confirmations and reminders for dispatch, delivery and payment due dates go out automatically over SMS, WhatsApp and voice.

AI Voicebot for Trade Queries

Let an AI voicebot answer common questions on order status, scheme eligibility and stock availability, and qualify enquiries before handoff.

Consumer Support & Feedback

Keep consumers informed and collect feedback on product quality, complaints and offers over SMS and RCS.

Campaign Tracking with Virtual Numbers

Assign a virtual number per region or campaign to see exactly which promotion is driving orders.

The Platform

Every channel a retailer prefers, in one place

WOCOM365 brings Voice, Messaging and AI together for FMCG and consumer goods teams selling across regions and depots.

Voice

Cloud call centre, IVR, virtual numbers and click-to-call widgets for distributor and retailer helplines.

Messaging

WhatsApp Business API, SMS and RCS for schemes, order confirmations and dispatch updates.

AI

Voicebots, chatbots and conversation analytics that support retailers and consumers around the clock.

Case Studies

Faster order booking, stronger retailer relationships

A few of the ways FMCG and consumer goods teams are using WOCOM365 to move retailers from order to repeat purchase.

FMCG · Brand A national FMCG brand cut order confirmation time from hours to under a minute +

Retailer orders were routed automatically to the nearest depot, with an instant WhatsApp confirmation sent the moment a call connected.

↑
Orders confirmed same-day
↓
Order drop-off rate
1
Unified conversation view
FMCG · Distributor Network A multi-region distributor network unified calls, WhatsApp and retailer chats into one view +

Trade support teams across regions stopped juggling personal phones and shared inboxes — every conversation, on every channel, now shows up against the same retailer record.

↑
Agent response speed
↓
Duplicate follow-ups
100+
Depots onboarded
Consumer Goods · Manufacturer Automated dispatch and payment reminders reduced inbound support calls +

Dispatch alerts, scheme updates and payment due reminders now go out automatically over SMS and RCS, keeping thousands of retailers informed without manual outreach.

↓
Inbound support calls
↑
On-time payment collection
24/7
Automated updates
Customers

What FMCG and consumer goods teams say

FAQ

Frequently asked questions

How does WOCOM365 help FMCG brands capture trade orders faster?

WOCOM365 routes retailer and distributor calls straight to the right sales or trade support team via click-to-call and IVR, and triggers instant WhatsApp or SMS confirmations so no order enquiry is missed during peak ordering hours.

Can distributors and retailers get scheme and order updates over WhatsApp?

Yes. WOCOM365's WhatsApp Business API lets you share scheme details, order confirmations, dispatch and delivery updates and price lists directly in a retailer's or distributor's WhatsApp chat, with delivery and read receipts.

Does WOCOM365 support automated delivery and stock reminders?

Yes. You can automate order confirmations, dispatch alerts, stock-out reminders and payment due notifications over Voice, SMS and WhatsApp, triggered automatically from your distribution or ERP system.

Can WOCOM365 integrate with distributor management systems and CRMs?

Yes. WOCOM365 integrates with CRMs such as Salesforce and Zoho, and with distributor management systems and marketplaces including IndiaMART and TradeIndia, so order and conversation data stays in sync.

Does WOCOM365 offer AI voicebots for retailer and consumer queries?

Yes. AI voicebots and chatbots can answer common queries on order status, scheme eligibility and stock availability, qualify enquiries, and hand off to a human agent for negotiation or escalation.

Ready to book more trade orders?

Talk to a WOCOM365 FMCG specialist and see the platform configured for your distributors and retail network.